That was Parker's original slogan for the Vacumatic, introduced in 1933. It still applies. The unique shape of the Urban has now been covered in two new radiant finishes: champagne or amethyst. Engraved with the original Vacumatic pattern on sandblasted aluminum these Parker Urbans will take your breath away. The gold models sport light gold trim and the purple models have chrome. Grid-engraved black and white Urban lacquer models remain a popular choice. Select from medium-pointed fountain pen, a rollerball or a twist ballpoint, you won't be disappointed when you open the box.